To give you a deeper understanding of how the Valyrion marketing solution works, we have created the following illustration to clarify each step of the process.
To get a further explanation - do not hesitate to reach out.
Holidays
Merchant Sale
Mother's Day
Valentines
BNPL Company
Merchant's Sale
Mother's Day
Valentines with BNPL
Customer Visits Merchants
Merchant A
Shopify Store
Merchant B
Custom CMS store
Merchant C
WooCommerce Store
Valyrion Plugins listens to behaviors
Customer behaviour captured
Machine Learning Algorithm
Credit Available
Gender
Gender
Color preference
Shopping hours
Sizes in clothing
Name
Email activity
Devices
App activity
Location
Loyalty
Don't lose your items!
Don't lose your items!
Don't lose your items!
Don't loose your items!
10% baseline cut
10% of order value
Valyrion Marketing Solution
Listen
Understand
Act
Purchase
Valyrion's API
Valyrion's SDK
And more...
Good marketing always starts by listening to the customer.
Through integration to the BNPL as well as the installation of cookies and scripts merchant-side, Valyrion is able to listen to each consumer's behavior across platforms and gather valuable data.
Customer Visits Merchants
Merchant A
Shopify Store
Merchant B
Custom CMS store
Merchant C
WooCommerce Store
Valyrion Plugins listens to behaviors
Combining your data on the consumer with the behavioural data from all associated merchants — Valyrion is able to leverage our machine-learning technology to predict purchase patterns and determine which products should be marketed toward each consumer.
Customer behaviour captured
Machine Learning Algorithm
Credit Available
Gender
Color preference
Shopping hours
Sizes in clothing
Name
Email activity
Devices
App activity
Location
Loyalty
This enables each consumer to receive hyper-relevant marketing at the right time and on the right channel.
This will allow your merchants to expose your frequent shoppers through data-driven marketing — delivering shoppable content that actually continuously converts to purchases.
Don't lose your items!
Don't lose your items!
Don't lose your items!
After exposing your end-consumer to a merchant, and that consumer places an order within 30 days — you and Valyrion will charge a 10% baseline cut of the order value.
No matter which products they bought, or which payment method they used at checkout.
Don't loose your items!
10% baseline cut
When you and Valyrion receive the payment from the merchant, the payment is split 50/50 between you and Valyrion.
Your 50% for the commercial ties and the data, and Valyrion's 50% for the software and marketing efforts.
10% of order value
As a result, your BNPL raises the ARPU of each consumer, as you generate more revenue through the creation of an additional revenue stream, while also providing your merchants with a revolutionizing and more effective marketing alternative, than what is currently available.
This increases your BNPL's ability to attract and retain valuable merchants and strengthens your overall competitiveness.
Valyrion Marketing Solution
As you and Valyrion perform the previously mentioned marketing towards the end-consumer, our predictive models will learn and become more sophisticated with time.
Resulting in increased conversion rates and higher AOVs, as this marketing is consistently creating value for your consumers and merchants on a daily basis.
Listen
Understand
Act
Purchase