The team
The people who build it.
Lukas Dyhr
CEO
Magnus Spanheimer
COO
Svetislav Gajić
Head of Product
Balša Popović
Head of Engineering
Uroš Vujičić
Head of Partnerships
Danilo Vraneš
ML Engineer
Vuk Verović
Full-Stack Engineer
That is the company in one line. We are a small team in Copenhagen, and we have been working on it since 2021.
Thousands of businesses have spent years assembling merchant networks, and most of those networks are barely used. We exist to close that gap for the people who built them.
Not by taking the network over. By making it findable and leaving every part of it where it already is.
Shopping still mostly begins in a search box, which means the apps people open every day are the last place they look. We think that is the wrong way round.
Far enough along, discovery stops being a feed and becomes something that genuinely knows what to show you next. That is what we are building towards, one step at a time.
Founded in Copenhagen as Marlin OS, building onboarding software for banks.
A chance meeting with ViaBill turned into the problem we have worked on since.
Two partners live, and a small team spread across Europe.
We are paid when shoppers act, so a quarter where discovery does not work for you is a quarter it does not work for us either.
You talk to the people who write it, not to an account layer.
Not a product shipped over the wall with a login attached.
Discovery improves by shipping and measuring, so that is the rhythm.
Merchant networks are messy. Working through that is the job.
Tell us what your network looks like and we will show you what discovery on it could be.
A small team in one city, and every partner's data on EU infrastructure.